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Friday, July 11, 2008

NBA and CBA?

The National Basketball Association (NBA) has 100 employees in China and currently generates $150 million (25-30% of the league's international revenue) to the NBA coffers. NBA China was formed in January with five partners investing a total of $253 million. Long-term goals include developing an NBA branded, China-based league and such a league could be in conjunction with the Chinese Basketball Association. The NBA also inked a partnership with Anschutz Entertainment Group (AEG built the Staples Center and numerous other sport facilities around the world) in May to build 12 stadiums throughout China. The NBA and AEG already collaborated to operate the 18,000 seat Beijing Olympic Basketball Arena.

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