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Wednesday, July 16, 2008

Freedom of Press?

While NBC was hoping for greater access, only time will tell how much freedom the press will have. With the Olympic just around the corner, we should get ready for significant changes to how the American viewing population has become accustomed to watching the games. In a recent article the Wall Street Journal highlighted that satellite application for western broadcasters have been denied for those wishing to broadcast live from non-Olympic venues. This move can minimize the potential for political opposition being broadcast, but could also lead to fewer feel good stories that the American viewing audience has grown to love. Such vignettes have been a great source of information for Americans to learn about other cultures/people.
Gil-
p.s. with Miller and Coors joining forces and having one shared office in Chicago they will spend less on sponsorship and GM just announced significant cuts in sponsorship spending, including Cutting spending on NASCAR. On July 17, AB executives told the Associated Press that sport spending will stay the same...and maybe even increase under the new ownership group.

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