New Concession Company

If there were not enough sport concession companies out there (Levi's Aramark, DNC, Global-Spectrum, Centerplate, AEG, etc...) the Dallas Cowboys and the New York Yankees have entered into a partnership (with Goldman Sachs) called Legends Hospitality Management. The first clients will be the Yankees and the Cowboys with their new stadium. However, due to significant branding opportunities there could be a slew of additional new sites (such as minor league stadiums hosting Yankee affiliated teams) that could sign-up with the company. Legends has hired the former President of Pizza Hut and several other top industry officials to help run the company.