Mark Cuban must have been looking at more than his love of Dallas when he purchased the Mavericks. The stats from a 2006 survey by Scarborough Research (224,583 residents in the US) highlight that Dallas is the wealthiest NBA fan market. Approximately 10.4% of Dallas residents are loyal NBA fans who earn over $100,000 a year. The next closest cities are Detroit and Washington,DC with 9.1% of NBA fans earning over $100k. Dallas also leads the league with 16.4% of their residents being loyal NBA fans earning over $75,000 a year. The city did not do as well with loyal NBA fans who are female as the city only posted 15% response for that question (3rd highest) while its cross-state rival the Spurs led the league in this category with 25.1% of the market's adults being female NBA fans.
Gil-
2 comments:
I would not be surprised at all to find that Cuban did his homework on the fan base before jumping into the Mavs franchise. He clearly understands his team and his fans. Growing up near Pittsburgh (like Cuban) and a lifetime Penguins fan, I was very interested in the talks he had with the Pens organization before their new arena deal came through. Though it didn't seem like he would be the one to take over the franchise, it certainly would have been interesting to see what kinds of changes would have come about with him at the helm!
I wonder if it was more of just a toy for a him to play with then a total business decision.
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