The New Jersey Jets generated over $16 million in bids during an inaugural online auction of personal seat licenses. The sale was conducted through stubhub.com (owned by ebay) and allowed individuals to bid on specific seats. the winning bid allowed the bidder to have the PSL and pay $750 per game for the tickets. The highest bids were received at the auction kick-off dinner on October 16th at the Four Seasons in New York. The winning bid for a pair of 50-yard line tickets was $200,000. During the nine-day auction the average winning bid was $26,000. The highest bid was $82,000 followed by several other bids in the $60,000 range. the lowest bid was $10,500. The team initially was interested in selling 2,000 PSLs through the auction, but was only able to sell 620 of the seats.
This could create a new environment in the future where the choicest seats are put up for auction by teams/facilities and let the free market determine the true value.
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